This pandemic has proven very challenging to live entertainment artists, including musicians and stage comedians. Their usual incomes have been reduced to virtually zero and economic survival has been a great cause of anxieties and depression. It is a good thing that live streaming platforms have given them a space and a new home to exhibit their performances on a much different plane. They’ve also made them much closer to their fans and supporters.
One of the best and most accessible live stream platforms is Kumu. It’s a social media mobile application that allows performers to share their contents live and interactive. And the most important part is the open-access opportunity for them to earn as much as what they could in their actual in-person gigs. Except now, they don’t need to leave their homes anymore and shell out for their usual spendable, like paying for PAs, transportation, meals, and costumes.
When a fan or an impressed audience to the live stream show gives them virtual gifts – a performer can rack up at least 2,000 to 5,000 “diamonds “on a single user. When a performer earns at least 50,000 diamonds, they can exchange it for at least 2,500 pesos. One live stream artist can have a minimum low of 25 audiences per minute, and they can have a peak audience of at least 50-100 and on “special occasions” one can impress from 1000 to 10,000 audiences/users. Singer Kris Lawrence during his recent birthday show gained 3.4 million diamonds; which meant he earned at least 170,000 pesos on one night. This is on top of what he earned from previous live streams. Even his close friend/co-performer JayR averages to 100,000 to 300,000 diamonds on a drop. A short ordinary fan-supported live show can still augment their idol’s digital income enough to buy a week’s worth of groceries. This month’s Top Earner is Mark Michael Garcia, a Tawag ng Tanghalan finalist who earned a cumulative amount of 18.5 million diamonds (roughly 900,000 pesos – if – KUMU actually converts that to the actual purchase amount. We actually would like to account that we had no first-hand knowledge of the conversion rates given to earners, except of course, merely referencing the 2000 diamonds to 100 pesos rate).