High profile public relations practitioner Joyce Ramirez, who enjoys as much popularity, celebrity status and following as the brands and endorsers that she has handled, talked to us about her latest digital media management venture, her strategy in handling the infamous black ops in social media, and her big switch to GLOBE Telecom after a quick but memorable stint with the competing network.
Joyce has three (3) agencies to date: PR ASIA – the mothership agency which handles traditional and digital PR with offices in Manila & Bangkok; Creative Media Group – a Los Angeles based unit that brokers entertainment deals such as Hollywood endorsers (as well as overseas production shoot management); and most recently INTERXN – a digital media management group that handles some of the biggest digital influencers in the country today.
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